St. Clair County Community College 2004-2005 Catalog

MARKETING PROGRAM

ASSOCIATE IN APPLIED ARTS AND SCIENCE DEGREE

Business Dept. 810-989-5575

Marketing is one of the major segments of our economy. Through this area, goods and services flow from producer to consumer. The objective of this program of study is to examine marketing and its parts: advertising, pricing, product selection, consumer behavior, market definition, promotion, distribution, and selling. This program includes the necessary skills and knowledge for students to find, secure, and hold an occupational place. DECA is an educational organization for marketing students. Marketing majors are encouraged to join.

NOTE: Students wishing to transfer should not follow the sequence listed below. Please contact the Business Administration Department or Career and Counseling Services Office for detailed transfer information specific to each college/university.

Suggested Course Sequence

FIRST YEAR - 1st Semester Semester Hours

CIS 115 Microcomputer Applications CL 4

BUS 158 Business Math MA CT 4

ENG 101 English Composition I WR 3

BUS 150 Principles of Business GA 4

Total credits this semester: 15

2nd Semester Semester Hours

ACCT 189 Office Accounting 4

OA 125 Business Communications OC WR 4

BUS 153 Introduction to Business Law CT 3

BUS 181 Professional Selling OC 3

BUS 180 Marketing Principles 4

Total credits this semester: 18

SECOND YEAR - 1st Semester Semester Hours

ACCT 211 Principles of Accounting I 4

BUS 155 Principles of Management 3

BUS 221 Principles of Economics I CT GA 3

ACD 110 Advertising Design CT 3

PS 101 Introduction to Political Science GA GP 3

Total credits this semester: 16

2nd Semester Semester Hours

ACCT 212 Principles of Accounting II 4

BUS 222 Principles of Economics II GA 3

BUS 185 Principles of Retailing 3

BUS 261** Marketing Internship 1-3

Electives* 2-4

Total credits this semester: 13-17

Range Total Credit Hours = 62-66

Range Total Contact Hours = 63-67

* Recommended electives: ACCT 192, ACCT 193, BUS 156, BUS 257, BUS 258, BUS 199, CIS 110, and PSY 180.

** With permission of instructor.